Privacy Policy

Last Updated: October 29, 2025

At Senior Life Solutions, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our services or visit our website.

1. Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us when you:

• Request a life insurance quote
• Fill out our online forms
• Contact us via phone, email, or other means
• Engage with our advertisements

The personal information we collect may include:

• Full name
• Email address
• Phone number
• Date of birth
• State of residence
• Health information (when provided)
• Coverage preferences and budget information

Automatically Collected Information

When you visit our website, we may automatically collect certain information about your device, including:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and time spent on pages
• Referring website addresses

2. How We Use Your Information

We use the information we collect for the following purposes:

• To Provide Services: Process your insurance quote requests and connect you with appropriate coverage options
• To Communicate: Contact you regarding your inquiry, provide customer support, and send important updates
• To Improve Our Services: Analyze usage patterns and feedback to enhance our website and services
• To Comply with Legal Obligations: Meet regulatory requirements and respond to legal requests
• Marketing Communications: Send you information about products and services that may interest you (you may opt-out at any time)

3. How We Share Your Information

We may share your information with:

Insurance Providers and Partners

We share your information with licensed insurance providers and agents to fulfill your quote requests and help you obtain coverage.

Service Providers

We work with third-party service providers who assist us in operating our website, conducting our business, and serving our customers. These providers have access to your information only to perform specific tasks on our behalf and are obligated to keep it confidential.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders or government agencies).

Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

We do not sell your personal information to third parties for their marketing purposes.

4. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit and at rest
• Regular security assessments
• Limited access to personal information on a need-to-know basis
• Secure storage systems

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

5. Your Privacy Rights

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal obligations)
• Opt-Out: Opt out of marketing communications at any time
• Data Portability: Request transfer of your data to another service provider

To exercise any of these rights, please contact us using the information provided below.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information about your browsing activities. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, some portions of our website may not function properly.

7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.

8. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

9. California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information is being collected
• The right to know if personal information is being sold or disclosed
• The right to say no to the sale of personal information
• The right to access your personal information
• The right to equal service and price

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

11. Do Not Track Signals

Some web browsers have a "Do Not Track" feature that signals to websites that you do not want your online activities tracked. Currently, our website does not respond to Do Not Track signals.

12. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

Consent

By using our website and services, you consent to the collection and use of your information as described in this Privacy Policy.